商業影片製作與品牌行銷
With Facebook Watch, everyone could stream the 2018 Oscars’ Red-carpet and backstage event for free and continues to look at ways to expand its free video content. And With Facebook recently announcing big changes to the way it presents videos it only becomes more and more important to have the […] 閱讀更多 »
Wondering if your investments in online advertisement are worth it compared to the traditional channels of TV, Radio and print? Wonder no more! In a new report by GroupM this month on media consumption and advertising investment, a new milestone for digital advertisement was finally achieved. With a slight increase […] 閱讀更多 »
LinkedIn has spiced up its social template with corporate videos and video ads. Already allowing users to share videos, it is now enabling creating corporate videos as well as native video advertisements. Video has been a huge success on LinkedIn so far, where during their beta test Company pages with […] 閱讀更多 »
LinkedIn video advertisements work different than those on YouTube or Facebook, mostly because they are much more business oriented. LinkedIn ads can vary in length from 3 seconds to 30 minutes, but the sweet spot, according to LinkedIn, is between 10 and 15 seconds. LinkedIn’s guidance is very clear based […] 閱讀更多 »
Getting your message across with video has gained so much traction over the last year. In a yearly poll the Online Video Monitor (OVM), held since 2013 under marketeers by Quadia Online Video and Marketingfacts, shows that the barriers of using video as a marketing tool have been bested one […] 閱讀更多 »
Facebook is serious about video content, and to highlight that again Facebook used this week’s Game Developers Conference (GDC) to announce a new Software Development Kit (SDK) to make it easier for gamers to stream directly to Facebook. The Verge makes clear what the challenge for Facebook is if it […] 閱讀更多 »
Just few weeks before the end of 2015, YouTube, one of the largest video platform announced the latest ad format, sponsored cards for creator to run their marketing. There are various card sizes. Ads can be displayed on desktops and mobile devices. The content of sponsored cards may be relevant […] 閱讀更多 »
