LinkedIn has spiced up its social template with corporate videos and video ads. Already allowing users to share videos, it is now enabling creating corporate videos as well as native video advertisements. Video has been a huge success on LinkedIn so far, where during their beta test Company pages with videos were five times more likely start a conversation about the video than similar non-video posts.
The power of LinkedIn’s Video for Sponsored Content is that it allows you to target professional traits like job title, seniority, specific company, industry, skill, as well as Matched Audiences which incorporates your website visitors, contacts, and target accounts.
We Are Social Media has gathered some great testimonials about LinkedIn’s video marketing efforts:
“Since launching as a private beta program back in October 2017, over 700 advertisers, including GE, Philips and Audi Canada have tested Video for Sponsored Content to highlight their products and services, but also their company mission, customer stories, and thought leadership content.
“Video content is crucial for our brand, and these changes allow LinkedIn’s professional community to more easily derive value from the content we are producing,” said Kaydee Bridges, Vice President, Digital & Social Media Strategy at Goldman Sachs. “While our videos can be long – up to 3 minutes – we are seeing deep engagement at a great value.”
Renske Siersema, Social Media Manager at KLM Royal Dutch Airlines, also shared the importance of leveraging video to engage with their audience of business travelers. “Video stands out because it doesn’t tell, but it shows. On a platform where there’s more business content, a video stands out more, especially on LinkedIn.”
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