LinkedIn video advertisements work different than those on YouTube or Facebook, mostly because they are much more business oriented. LinkedIn ads can vary in length from 3 seconds to 30 minutes, but the sweet spot, according to LinkedIn, is between 10 and 15 seconds. LinkedIn’s guidance is very clear based on those stats: “• Keep videos under 30 seconds for brand awareness and brand consideration goals. A study by LinkedIn* found that videos under 30 seconds reported a 200% lift in view completion rates (Source: LinkedIn internal study, 2018). • Test longer videos for demand generation. The same study found that longer form content drove as many clicks and views as shorter videos because they help tell a more complex product or brand story.” Source: LinkedIn video ad tips Based on this, developing a video marketing strategy is very clear. Use short videos that quickly get your name out. Especially looped content that can grab attention with “cliffhangers” that leads interested leads to your actual content, with rich stories, good content, and great visual quality. LinkedIn clearly distinguishes between three categories for video content: Source: Rainmaker LinkedIn page When it comes to video advertisement on LinkedIn, there are a couple of things to keep in mind. LinkedIn is a PC centric platform when it comes to its video content, even though 58% of its traffic comes from mobile. This means that video content on LinkedIn is still in a horizontal format. For desktop users, video content will keep playing (and make sound) when viewed on a LinkedIn timeline, so short videos can really grab attention, without upsetting users. “• Layout: Horizontal (vertical videos are not supported) • If a member unmuted the video in their feed on desktop and scrolls down immediately (in less than two seconds), the video will continue playing even if less than 50% of the video is visible on-screen. • You can only upload videos from a desktop computer, not from your mobile device • You cannot upload more than 25 Videos in Campaign Manager within 24 hours.” Source: LinkedIn advertising specifications for video ads Want to start exploring video marketing for your own LinkedIn page? Get in touch and let’s discuss: [email protected]

Video Marketing

October 21, 2018

How to conquer your LinkedIn audience in less than 15 seconds

LinkedIn video advertisements work different than those on YouTube or Facebook, mostly because they are much more business oriented. LinkedIn ads can…

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June 19, 2018

Take your marketing budget online, online ads surpass TV ads in 2018

Wondering if your investments in online advertisement are worth it compared to the traditional channels of TV, Radio and print? Wonder no…

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April 30, 2018

Engage up to five times more customers with LinkedIn video

LinkedIn has spiced up its social template with corporate videos and video ads. Already allowing users to share videos, it is now…

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April 18, 2018

Online video – serious business in 2018

Getting your message across with video has gained so much traction over the last year. In a yearly poll the Online Video…

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April 16, 2018

Facebook’s live video attack on YouTube and Twitch streaming

Facebook is serious about video content, and to highlight that again Facebook used this week’s Game Developers Conference (GDC) to announce a…

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March 20, 2018

5 steps your competitor takes to beat you with video marketing

With Facebook Watch, everyone could stream the 2018 Oscars’ Red-carpet and backstage event for free and continues to look at ways to…

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